Don’t care about couponing? You will soon – whether you like it or not

From clipping to clicking, the evolution of couponing has seen its share of phases. From the arduous process of cutting and collecting coupons from magazines, newspapers and cereal boxes, to printing coupons with barcodes that can be scanned in stores, we’re now at the stage of using digital coupons that are applied just by entering a short code at checkout. The couponing process has never been so easy and accessible, which explains the steady rise in popularity of digital couponing over the last decade. Currently, the key to success in the couponing industry (of which I’m part) is connecting with…

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