Want to do PR right? Here’s what not to do

In recent years, the pressure for page views has transformed online journalism. No longer can writers spend a day, half a day, or even much more than an hour (if that) to get a story researched and posted. In that environment, journalists depend to a disproportionate degree on contacts in the industry — generally PR people who either work directly for a vendor’s in-house operation or outside agencies that work closely with a vendor — and sometimes both. This struggle for page views also puts pressure on PR operations and their clients because what good is a product if no one knows it exists…

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